Nature Valley
Nature Valley created the granola bar category in 1975.
Though much has changed since 1975, one thing hasn’t: No matter how many new flavors we create, you can be assured that with Nature Valley you’re always getting The Taste Nature Intended.
Nature Valley is also involved in the National Parks Project.
The continued growth of
Nature Valley crunchy granola bars got another boost in 2008 with the opening of a new production line in San Adrian, Spain.
General Mills rolled out
Nature Valley brand granola cereal in 1973. It was the company’s first attempt at a 100 percent natural ready-to-eat cereal.
